While a major part of your business is to attract customers, probably sales and marketing techniques were never given the focus it deserved when you were in school. Here are Viora’s top 10 marketing tips to help you bring in more business, increasing your revenue. Use Social Media! Today the consumption of social media is at an all-time high. Facebook, Instagram, LinkedIn, Twitter and more help you reach out to patients in your local area, and even to patients who are visiting your are

Accuracy is a necessary and critical part of any medical treatment - it plays a role in diagnosing the various symptoms that need to be treated, as well as the specific solutions and procedures that can used in the treatment process. When treating patients with light energy devices, this demand for accuracy becomes even more pronounced. Practitioners want to ensure that they're delivering the most focused laser, to be confident that there is no scattering or dispersion of energy, to areas of t

There are several different fractional technologies in today’s aesthetic world. Applications and technologies range from Fractional Ablative lasers (C02, Er:YAG) indicated for skin resurfacing, with epidermal ablation, Fractional non-ablative lasers (such as diode) indicated for skin rejuvenation with dermal coagulation / necrosis, and Fractional RF indicated for skin rejuvenation and resurfacing, with epidermal ablation and dermal coagulation / necrosis at the same time. However who wants th

Viora is excited about its unique PCR technology and what it has to offer to patients and practitioners - a fully customizable treatment for each individual patient for the most popular light-based aesthetic procedures! But what does PCR mean? PCR or PulseConfiguRhythm is Viora’s proprietary technology with advanced light-based technology that incorporates a unique pulse configuration and pulse shape to ensure a safe and effective treatment for all skin types. The pulse shape is designed to tr

Fall is slowly approaching and you’re looking back at pictures from all those beach days, lake excursions, pool parties, etc., are you noticing a few shadows and dimpling in the skin that you prefer not be there? You’re not alone - cellulite is an issue that bothers just about everyone. Even Trya Banks and Hillary Rodham Clinton have discussed it! So we all agree that cellulite is the worst! But what is it, and what can be done about it? Cellulite is caused from enlarged fat cells, tight con

As a Bethlehem, PA dermatologist and an outstanding Aesthetics professional, Dr David Vasily offers a wide variety of treatments in his practice, Aesthetica Cosmetic & Laser Surgery Center. Working alongside Dr Vasily is his nurse, Mary Cerino. Mary provides treatments specifically on Viora’s CORE™ , SVC™ Technology and with Viora’s multi-technology system. In this day and age, non-invasive technologies are more popular than ever and it is becoming more and more desirable to be able

July and August are two of the most popular months for weddings. Around the world, people are preparing for their special day with all sorts of aesthetic procedures:  manicures, pedicures, facial treatments, and hair removal. However, one thing that should be kept in mind is your most memorable keepsake: wedding photos.

We’ve been busy here in the US, taking our leading aesthetic solutions on the road! At the beginning of June we were in Washington for our Seattle Regional Training. Staff members from accounts all around the area came for the day to get their hands dirty, learn a little and have some fun. We went over clinical protocols and operating information, business & marketing strategies, spent some time doing hands-on treatments, and ended with a toast to welcome the newest systems to the Viora fa