What does Integrated Marketing mean? It’s very simple – you have numerous channels of marketing, through which you’re sending out your clinic’s message. Ideally, you want to be sure that all of your channels (Social media accounts, web site, print advertising, direct marketing, PR, etc.) are all supporting the same message. For example, you have a new procedure you want to promote? That’s great! How are you letting your customers know about this great treatment that they all need to t

Actually, Fashion Week is really Fashion Month, as four different cities (New York, London, Milan and Paris) each hold week-long events, consecutively, starting today, February 10, 2016! It’s an opportunity to see the best designers sharing their vision for what, they hope, will eventually end up in our closets.

A picture is worth a 1000 words, and our patients want to see results and hear testimonials of previous patients before they move forward with their own treatment series. When a patient becomes interested in a treatment, they will use all of today’s resources to do their ‘research’; whether it is the medical office’s website, Facebook or YouTube page, or various internet searches, they will find as much as they can before coming into the office. Once they have found enough information an

How important is patient safety to you? As this is something that’s critical to patients, it’s something that should be way up in your list of requirements from suppliers. Viora places a  high priority on this issue and takes extra steps to ensure that our technologies and solutions offer the highest possible standards and protection for your patients. First and foremost, clinical training is a must for all users of our devices. However many safeguards exist, there is always the factor

2015 was a special year for Viora, as we celebrated our 10 year anniversary in the medical aesthetic field. And we celebrated in style, as we continued to strengthen our presence around the world, implementing the leading technological solutions for the most requested aesthetic procedures.

With competition fierce, you need to differentiate your practice from the one down the street. In addition to offering the best treatments, your day-to-day procedures need to be on-point. If you’re not implementing these activities in your clinic, you might be missing out on opportunities to increase revenue and keeping your patients satisfied. These six tasks don’t take a lot of effort on your part but can be the difference between a single procedure and a long list of referrals from happ

Ethics in marketing – why it’s important For ongoing success, a clinic must maintain the highest level of credibility. All businesses must be trustworthy in the eyes of their customers, suppliers and even staff. That’s why it’s important for us all to be honest with our customers. In the world of medical aesthetic solutions, where results are what count, people want to see pictures of previous work. But with the advent of Photoshop (and other graphic software), sometimes there’s an i

How are you building community ties? In addition to raising awareness for your clinic, reaching potential patients, this kind of activity gives you the opportunity to support a cause that is important to you, your staff and clients. Spa Longevita Acupuncture and Herbal Medicine, based in Orlando, FL participated in this year’s PINK BASH.