January 28, 2016
Building your Before and After (B&A) Database
A picture is worth a 1000 words, and our patients want to see results and hear testimonials of previous patients before they move forward with their own treatment series. When a patient becomes interested in a treatment, they will use all of today’s resources to do their ‘research’; whether it is the medical office’s website, Facebook or YouTube page, or various internet searches, they will find as much as they can before coming into the office. Once they have found enough information an
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February 10, 2016
Fashion Week is here!
Actually, Fashion Week is really Fashion Month, as four different cities (New York, London, Milan and Paris) each hold week-long events, consecutively, starting today, February 10, 2016! It’s an opportunity to see the best designers sharing their vision for what, they hope, will eventually end up in our closets. Whether you’re hooked on fashion or not, it’s an exciting time in the world of design, checking out the newest shapes and colors. And if you’re following along, it’s also a ch
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March 14, 2016
Integrated Marketing for Better Results
What does Integrated Marketing mean? It’s very simple – you have numerous channels of marketing, through which you’re sending out your clinic’s message. Ideally, you want to be sure that all of your channels (Social media accounts, web site, print advertising, direct marketing, PR, etc.) are all supporting the same message. For example, you have a new procedure you want to promote? That’s great! How are you letting your customers know about this great treatment that they all need to t
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March 24, 2016
5 Tips for Choosing the Right Cellulite Treatment
With so many aesthetic devices in the industry, it becomes confusing and difficult to research which device will offer the best treatment to address your aesthetic concerns. Over 90% of women over the age of 30 will develop or have developed some form of cellulite. Cellulite is common due to numerous reasons; it could be genetics, hormonal changes, poor lymphatic drainage, age, lifestyle, smoking, alcohol intake and stress to name a few contributing factors. But what exactly are the root causes
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April 11, 2016
Operator Spotlight: Lisa Garcia – Blondies the Beauty Shop and Spa
Recently a couple of our US trainers spent 2 days in Denver, Colorado to visit a highly recommended and extremely busy beauty shop and spa. Lisa Garcia (age 31), a Laser Specialist and Manager at Blondies the Beauty Shop and Spa (Denver CO), has owned her Reaction for about 5 months now. We asked Lisa about her experience with Reaction and she said “I love it! I love doing the fat reduction treatments, the results are incredible and Viora’s team is so helpful and always there if you have a q
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April 18, 2016
Viora hosts a Night of Beauty for the Women of Safe Harbor Crisis Center
With International Women’s Day in March, Viora hosted a Night of Beauty and offer free treatments to those women taking shelter at the Safe Harbor Crisis Center. This activity let us give back to the women who truly touch our hearts and to share our message of love; that they are not alone, and that they too, are beautiful. Safe Harbor Crisis Center is a non-profit organization whose mission is to provide shelter, supportive services and advocacy to survivors of domestic violence and sexual as
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May 6, 2016
Viora Celebrates Mother’s Day
  With Mother’s Day around the corner we want to celebrate all the mothers and mother figures. We know that being a mother is the most beautiful job in the world but we know it is also one of the toughest jobs on the body. From pregnancy hormones to acne and hyperpigmentation, weight gain and weight loss and all of your time taken up caring for your little miracle we know what symptoms you are facing and we have the solution to treating them! Pregnancy hormones can do a number on your sk
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November 9, 2015
The Need for Precision
Accuracy is a necessary and critical part of any medical treatment - it plays a role in diagnosing the various symptoms that need to be treated, as well as the specific solutions and procedures that can used in the treatment process. When treating patients with light energy devices, this demand for accuracy becomes even more pronounced. Practitioners want to ensure that they're delivering the most focused laser, to be confident that there is no scattering or dispersion of energy, to areas of t
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